COOKIE POLICY
Last Updated: 24.11.2025
1. Introduction
This Cookie Policy explains how Maldives Sales and Reservations Agent Pvt Ltd (“we,” “us,” or “our”) uses cookies and similar technologies on emeraldmaldives.reservationsandsales.com and all related subdomains under reservationsandsales.com (the “Website”).
By using our Website, you agree to the use of cookies in accordance with this policy.
Where required by law (e.g., the EU/UK), we obtain explicit consent before activating non-essential cookies such as analytics and advertising cookies.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They enable the Website to function properly, remember preferences, and analyze visitor behavior.
We also use related technologies such as:
Pixels
Tags
Local storage
Google Ads tracking scripts
Analytics identifiers
3. Types of Cookies We Use
A. Essential Cookies (Strictly Necessary)
These cookies are required for the Website to function. They enable:
Core navigation
Form submissions
Security features
Server load balancing
You cannot disable these cookies.
B. Analytics & Performance Cookies
Used to understand how visitors use our Website.
Tools may include:
Google Analytics
Server analytics (traffic logs)
They help us track:
Page visits
Time spent
User navigation
Device/browser information
General geographic location (non-precise)
These help improve our Website’s performance, security, and user experience.
Activated only with consent in regions where required.
C. Advertising & Measurement Cookies
We use advertising cookies for:
Google Ads Conversion Tracking (AW-17756055963)
Google Ads Remarketing (if enabled)
Campaign performance measurement
Fraud prevention
Ensuring ads are relevant and not repetitive
These tools may collect:
IP address
Device/browser information
Pages viewed
Clicks and conversions
Form submissions
Referral and campaign data
Advertising cookies are optional and require user consent in the EU/UK.
D. Preference Cookies
These store user choices such as language, device type, and cookie consent selections.
4. Google Advertising & Analytics Tools
Our Website uses several Google technologies, including:
Google Ads (AW-17756055963)
Google Ads Remarketing Tags
Google Analytics
Google Signals (if activated)
Google Tag Manager (if installed)
Google may process data on our behalf in accordance with the Google Ads Data Processing Terms, available at:
https://business.safety.google/adsprocessorterms/
Google Subprocessors
Google may use subprocessors for advertising and analytics services.
List available at:
https://business.safety.google/adsprocessorterms/subprocessors/
5. Legal Basis for Using Cookies
Essential cookies:
Legitimate interest / necessary for service delivery.
Analytics & advertising cookies:
Depending on your region:
EU/UK visitors: explicit consent required
Other regions: legitimate interest and platform requirements
You may withdraw consent at any time using our cookie banner or your browser settings.
6. Managing & Disabling Cookies
You can manage or disable cookies through:
A. Our Website Cookie Banner
Choose:
Accept All
Only Essential Cookies
Manage preferences
B. Browser Settings
Manage cookies directly via:
Chrome
Safari
Firefox
Edge
Android/iOS browser settings
C. Google Tools
Google Ad Settings: https://www.google.com/settings/ads
Network Advertising Initiative Opt-Out: https://optout.networkadvertising.org/
Google Analytics Opt-Out Add-On:
https://tools.google.com/dlpage/gaoptout/
7. International Data Transfers
Some cookies (e.g., Google Ads, Google Analytics) may transfer data outside your jurisdiction, including to the United States.
These transfers comply with:
Standard Contractual Clauses (SCCs)
Google’s international data protection safeguards
Local regulatory requirements
Where legally required, transfers occur only after explicit user consent.
8. Data Retention
Essential cookies: deleted after the session or within 1 year depending on purpose
Analytics cookies: may last from 1 day to 24 months
Advertising cookies: duration set by Google (varies), but retained only as long as necessary
9. Updates to This Cookie Policy
We may update this Cookie Policy occasionally.
Changes will be posted here with an updated “Last Updated” date.
10. Contact Us
If you have questions about our Cookie Policy, contact:
Maldives Sales and Reservations Agent Pvt Ltd
📧 sales@reservationsandsales.com
Ma. Zeeniyamaage, 1st Floor
Majeedheemagu 20286, K. Malé’, Maldives